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LinkedIn & Twitter for Business Development 

KPMG is one of the 'Big Four' consulting firms. I developed and ran a series of hands-on LinkedIn & Twitter workshops for professionals from different teams, at different levels (from recent graduates to senior partners), so that they can utilise the platforms for business development. Content included:

  • Profile optimisation

  • Creating an enticing professional headline

  • Ensuring a consistent brand message

  • Content curation and creation

  • Generating thought leadership

  • Engaging with a targeted business community 

  • Using the advanced search features for business development

  • Platform etiquette

  • Using scheduling tools, such as Hootsuite

  • Creating a personal action plan