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Social Media Strategy Workshop

Harvey Nash is a global recruitment consultancy and IT outsourcing service provider. They are listed on the London Stock Exchange and operate from 40 offices across the United States, Europe and Asia. I worked with their recruitment solutions team in London, to run a one-day bespoke social media strategy workshop. The workshop included:

  • Competitor analysis

  • Setting objectives against business needs

  • Brand personality and building key personas

  • Creative tactical ideas

  • Defining a 12-month strategy to reach objectives

  • Resource planning & social media tools

  • Content scheduling

  • Setting Key Performance Indicators (KPIs)

  • Monitoring  & evaluating performance